International Trading is an agent, buyer and importer of original
& distinctive beverages™including: Grower Champagne, Premium
Sparkling Wine, Original Still Wine, Craft Beer and Traditional Cider &
Smartercurrently operates through several independent
channels to market, where its “niche” drink products best suit the Hotel -
Restaurant - Catering (HoReCa) sector of the food service industry.
Smarter works with buyers who typically wish to offer a
small range of ‘hand crafted’ drink products that are creative and stylish and,
not readily available in the supermarkets chains. The majority of Smarter’s drink products are currently not commercially
available in most of its market sectors.
Going forward, under Project SIT, Smarter will implement an integrated supply chain scheme -
managing its supply chain as a single entity through Smarter International
Trading (SIT) and Original & Distinctive (O&D); consolidating its branding strategy throughout
Project SIT is a revolutionary and integrated
approach to the UK drinks market, which is seeking to manage the supply chain
as a single entity.
Project SIT has been formulated to:
and further develop the existing small producer drinks Wholesaler to the trade
(b) Grow the business through new channels to market, by launching:
- a small
producer drinks Online Retailer - a new enterprise, developed by Ken Davey,
that will seek to augment existing trade sales of original &
distinctive beverages™ from smaller growers and producers to consumers;
revolutionary Export Company for the UK independent beverage producer -
a new venture, developed by Ken Davey, that
will seek to promote, distribute and sell the high quality and original
& distinctive beverages™ of the smaller English & Welsh growers and
producers, initially to the emerging Asian markets; in particular Hong Kong,
Taiwan and China.