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Smarter International Trading Limited is a buyer and seller of original & distinctive beverages™ including: Grower Champagne from France, Premium Sparkling Wine, Original Still Wine, Craft Beer and Traditional Cider & Perry from the UK.

“In a short space of time, Ken has established Smarter Grower Champagne as one of the most important providers of and authorities on Grower Champagne. It's an exciting sector, so very much a company to follow for all involved with Champagne.”

Richard Bampfield MW
“I worked with Ken closely at The Lanesborough Hotel to introduce high quality Grower Champagnes to our guests. I found Ken to be passionate, creative and very reliable in all business dealings. I would not hesitate to recommend Ken and his company Smarter Grower Champagne to any establishment looking to expand their Champagne selection beyond the obvious.”

Patrick Frawley, Beverage Manager at Rosewood Hotels & Resorts

Suppliers to such respected establishments as The Lanesborough Hotel at Hyde Park, the Bleeding Heart & Don restaurants in the City of London and, Bubbledogs in Fitzrovia, Smarter’s “niche” drink products best suit the Hotel - Restaurant - Catering (HoReCa) sector of the food service industry.

Smarter works with buyers who typically wish to offer a small range of ‘hand crafted’ drink products that are creative and stylish and, not readily available in the supermarkets chains.

Operationally, Smarter International Trading Limited (SIT) functions as an international importer, agent and buyer; while its wholly owned subsidiary, Original & Distinctive Limited (O&D) functions as a distributor, wholesaler, retailer and exporter. Smarter currently operates through several independent channels to market, where its “niche” drink products best suit the Hotel - Restaurant - Catering (HoReCa) sector of the food service industry.

Yet despite growing popularity for these niche products, many small growers and producers are still struggling to market and distribute their products efficiently and productively, often finding themselves at the mercy of the large retailers.

To address this gap in the market, Smarter has developed a strategy to manage the supply chain as a single entity. This revolutionary and integrated approach to the UK drinks market, has been conceived to generate: lower costs, higher quality, better customer service and, higher returns for the organisation, its suppliers and, its investors; a strategy that Harvard Professor Clayton Christensen would describe as, ‘Disruptive Innovation’.


Click HERE to find out more about our strategy.

Click HERE if you are interested in applying for the newly created role of Trade Sales Manager.

Click HERE for details of our Bin Ends & Special Offers.