Smarter International Trading Limited
is a buyer and seller of original & distinctive beverages™
including: Grower Champagne from France, Premium Sparkling Wine, Original
Still Wine, Craft Beer and Traditional Cider & Perry from the UK.
“In a short space of time, Ken has established Smarter Grower Champagne
as one of the most important providers of and authorities on Grower Champagne.
It's an exciting sector, so very much a company to follow for all involved with
Richard Bampfield MW
“I worked with Ken closely at The Lanesborough Hotel to introduce high
quality Grower Champagnes to our guests. I found Ken to be passionate, creative
and very reliable in all business dealings. I would not hesitate to recommend
Ken and his company Smarter Grower Champagne to any establishment looking to
expand their Champagne selection beyond the obvious.”
Patrick Frawley, Beverage
Manager at Rosewood Hotels & Resorts
to such respected establishments as The Lanesborough Hotel at Hyde Park, the Bleeding Heart & Don restaurants in the
City of London and,Bubbledogs
in Fitzrovia, Smarter’s“niche” drink products
best suit the Hotel - Restaurant - Catering (HoReCa) sector of the food service
industry. Smarter works with buyers who typically wish to offer a
small range of ‘hand crafted’ drink products that are creative and stylish and,
not readily available in the supermarkets chains.
Smarter International Trading Limited (SIT) functions as an
international importer, agent and buyer; while its wholly owned subsidiary, Original
& Distinctive Limited (O&D) functions as a distributor, wholesaler,
retailer and exporter.
Smartercurrently operates through several independent
channels to market, where its “niche” drink products best suit the Hotel -
Restaurant - Catering (HoReCa) sector of the food service industry.
Yet despite growing popularity for these niche
products, many small growers and producers are still struggling to market and
distribute their products efficiently and productively, often finding
themselves at the mercy of the large retailers.
To address this gap in the market, Smarter has developed a
strategy to manage the supply chain as a single entity. This revolutionary and integrated
approach to the UK drinks market, has been conceived to generate: lower
costs, higher quality, better customer service and, higher returns for the organisation,
its suppliers and, its investors; a strategy that Harvard Professor Clayton
Christensen would describe as, ‘Disruptive Innovation’.