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Although many growers and producers would like to broaden their business through international markets, they often lack the intimate knowledge of the local market and how customers buy and, struggle with cultural and language barriers; giving rise to an expensive and distracting excursion.

Having initially identified a gap in the market, to provide a revolutionary and integrated approach to the UK drinks market for small growers and producers of high quality drink products, Smarter, guided by its Founder & CEO, Ken J Davey MBA FCMA, has been developing a brand, creating a market presence and achieving recognition from key industry players, for its original & distinctive beverages™ including: Grower Champagne from France, Premium Sparkling Wine, Original Still Wine, Craft Beer and Traditional Cider & Perry from the UK.


Smarter’s “niche” drink products best suit the Hotel - Restaurant - Catering (HoReCa) sector of the food service industry. Smarter works with buyers who typically wish to offer a small range of ‘hand crafted’ drink products that are creative and stylish and, not readily available in the supermarkets chains. The majority of Smarter’s drink products are currently not commercially available in most of its market sectors.

Operationally, Smarter International Trading Limited (SIT) functions as an international importer, agent and buyer; while its wholly owned subsidiary, Original & Distinctive Limited (O&D) functions as a distributor, wholesaler, retailer and exporter.


For all customers, we offer: Importer, Distributor, Wholesaler, Retailer & Exporter Services

Sales are made from London City Bond (LCB) from either:

-      Purchased Stock held under bond by LCB; or,
-      Consignment Stock* held under bond by LCB.

* Consignment Stock is legally still owned by the supplier, but shipped and held under bond by LCB. This stock remains in the ownership of the supplier until it is removed from the warehouse when sold to a Smarter customer; at this point payment to the supplier for the stock becomes due.

To service our larger customers, it may be necessary for a supplier to agree to set aside a quantity of “reserved stock” at its cellars for Smarter.

For more details, please email: info@smarterinternational.com